Ethical Global Business Resources

As we switch to paid subscriptions, we are developing some awesome content for you. And we’re also totally overwhelmed with the seemingly thousands of details involved in launching my latest book, Guerrilla Marketing Goes Green <http://www.guerrillamarketinggoesgreen.com>. So while we get ready, Frugal Marketing Tips, Recommended Book of the Month, and Clean and Green Business Spotlight (formerly called Positive Power of Principled Profit Spotlight) are taking off the month of January (there will be a Book Marketing Tip next week, and there was a Frugal Fun Tip. And there will be a special mailing about the launch, and the many wonderful bonuses you can get. Any paid
memberships or subscriptions will begin with the February issues, and will run for their full term.

PS: If you’d like to support us in the book launch and grow your own list, we have a no-cost partnership for you:
<http://guerrillamarketinggoesgreen.com/submit-a-bonus>

Hear & Meet Shel

* Pioneer Valley Book Launch Event for Guerrilla Marketing Goes Green:
Winning Strategies to Improve Your Profits and Your Planet, Broadside Books, Northampton, MA, 7 pm, Tuesday, January 26.

* Roger C Parker, a well-known marketing guy and author of numerous books including Looking Good IN Print (a classic of design principles that’s been on my bookshelf for decades), interviews me about my brand new book Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson), Wednesday, February 3, 7 pm ET/4 pm PT. This is for paid members of my co-author’s Guerrilla Marketing Association, but I’m allowed to invite people to the call. Check the Green and Ethical Marketing Page on Facebook
http://www.facebook.com/pages/Green-and-Ethical-Marketing-with-Shel-Horowitz/203659771513?ref=mf
or my Twitter feed http://twitter.com/shelhorowitz for the call details after January 28.

* I speak at the two-day Forum Davos conference in Davos, Switzerland, February 9: “Communicate the Value in Your Values and Turn it Into Sales: Effectively Marketing Your Social/Environmental Commitment” (this is the same hall and just after the world-famous Davos World Economic Forum, where people like Bill Clinton speak–I’m extremely
excited).

* Monday, February 22nd at 9:00 pm ET, 6 pm PT, I’ll be leading another teleclass for Hilton Johnson’s organization (which means, once again, you’ll be getting notices about his health coaching and about the other speakers booked that month, which include T. Harv Ecker). This time, my topic is “Create Value from Your Values.”

* February 23, the incredible Sean D’Souza from Psychotactics will interview me about cracking the best-seller list without any kind of big dollar outlay.

* Wednesday, February 24, 5 pm, I’ll be exhibiting my new book and other goodies at the Amherst-Area Chamber’s Buy Local Expo. Somewhere within ten miles of Amherst, MA.

* I’m attending Ryan Lee’s Continuity Summit, March 4-6 in Stamford, CT, http://www.ryanlee.com/rsvp/. He’s not even charging for the seminar, though of course, you’re on your own with lodging. Last year’s conference was excellent, although a bit high-pressure for my taste.

* March 24, I’m doing a teleseminar for Stacy Karacostas on Green and ethical business success: stacy (at) success-stream.com

* April 25, I’ll be speaking on collaborating with a co-author at the American Society of Journalists and Authors conference in New York. http://asja.org/wc/2010/

* May 8, I’ll be speaking once again on book marketing at CAPA University in Hartford, CT (also in negotiation to speak at both IBPA-U and Book Expo America later that month)

You can also read several recent interviews with me:

* Willi Paul interviews me on sustainability and frugality:
http://www.planetshifter.com/node/1455

* Dollar Days, on frugal/ethical marketing and the new Guerrilla Marketing Goes Green book:
http://blog.dollardays.com/small-business-expert-interview-shel-horowitz-ethicalgreen-marketing-expert/

* The Examiner, on environmental advocacy, the Greening of my own life, and environmentalism’s intersection with marketing:
http://www.examiner.com/x-14744-LA-Renewable-Energy-Examiner~y2010m1d4-Interview-with-Shel-Horowitz-of-Frugal-Marketing

* Dr. Dave Hale interviewing me and other experts on our social media predictions for 2010:
http://drdavehaleonline.com/blog/social-media-predictions-for-2010/

Friends Who Help

* Gina Mollicone-Long’s book Think or Sink impressed me a great deal, looking at the interaction of physiology, emotions, and success. I particularly like her approach to failure as a learning experience. If stress, job worries, or even weight loss issues are dominating your thinking, this book can pull you out of your funk. Visit
http://www.ginaml.com/think/ for the book and a pile of bonuses, including my 12 New Year’s Resolutions For a More Ethical, Ecological, Profitable, and Successful Business.

* Meanwhile, Jim Garland hopes to raise $10,000 for The Mark Victor Hansen Foundation’s antipoverty/literacy/entrepreneurship training work through his book, The Practical Guide to Exceptional Living. Lots of focus on gratitude and how to discover your ultimate life experience. You get the book, e-book, audiobook, and $2500 in bonuses.

Click here to read this issue online and access all the links:
http://snipurl.com/pp1209

Some exciting things! I’ll be speaking at ForumDavos, Davos,
Switzerland in February…Clean and Green Club is ready to launch
and you can be a charter member…this is the final month of the
sale on Principled Profit, with prices as low as $2.50 book in
quantity.

Sorry to be late with this issue. Since this is the last
no-charge issue, we didn’t want to release it until the new
Guerrilla Marketing Goes Green and Clean and Green Club websites
were “open for business,” and the shopping cart was set up
to accept your newsletter subscription–thus allowing you to
continue to receive the newsletter without interruption, either
as a member of the Club or as a subscriber. We encountered some
technical problems with that, but it should all be working now.

Sign up now at: http://www.thecleanandgreenclub.com

Reminder: last three days to pick up your deep-discount copies
of Principled Profit, and then they’re gone forever.  Buy cases
at just $4 per book, single copies at $11.95. We sold quite a
few at $17.50, so this is a great deal.

-> A Life-Changing $11.95 Gift for the Entrepreneurs in Your Life
A one-time deep-discount (minimum 32 percent) offer from now
through December 31 that WILL NOT be repeated, ever. And the
more you buy, the bigger the discount, all the way down to 77
percent, in case quantities. Your perfect chance to snap up inexpensive
but extremely valuable gifts for business owners, key staff,
colleagues, and customers.  This may be the perfect gift for the
entrepreneurs and marketers in your life, especially those
who’ve been hit hard by the recession. Imagine a roadmap to
business success that shows how to…
Click here to continue reading: http://snipurl.com/ppgift

-> Very Important: The Sustainability of My Newsletters-Please Read
Don’t panic-I’m not getting rid of the newsletters. But I
*am* changing the business model. Please read on for the reasons
why, the important details of what happens next, and how you can
participate most effectively for your own needs.
Click here to continue reading:
http://snipurl.com/shelsnewsletters

-> Green and Ethical Marketing on Facebook
Please sign up for my new Facebook Fan Page, Green and Ethical
Marketing with Shel Horowitz,
http://www.facebook.com/pages/Green-and-Ethical-Marketing-with-Shel-Horowitz/203659771513?ref=mf
– for links, discussions, and other goodies related to Green
and ethical marketing.

-> Positive Power Spotlight, December 2009: Marcal Manufacturing, LLC
Would you believe…a household paper products company that
switched to recycled raw materials in 1950, and has been
producing recycled paper towels, napkins, toilet paper, and
tissues ever since?
Click here to continue reading: http://snipurl.com/pp1209a

-> Another Recommended Book: Dealing with the Tough Stuff
Every business faces challenge like revenue crunches, supplier
issues, personnel problems, and of coure, stress. For socially
conscious businesses, the challenges re multiplied by the need to
address these problems in ways consistent with the company’s
social and environmental commitment, even if that’s not the
easiest path.
Click here to continue reading: http://snipurl.com/pp1209b

-> Hear & Meet Shel, December 2009
* Pioneer Valley Book Launch Event for Guerrilla Marketing Goes
Green: Winning Strategies to Improve Your Profits and Your Planet,
Broadside Books, Northampton, MA, 7 pm, Tuesday, January 26.
* I speak at the two-day Forum Davos conference in Davos,
Switzerland, February 9: “Communicate the Value in Your Values
and Turn it Into Sales: Effectively Marketing Your
Social/Environmental Commitment” (this is the same hall and
just after the world-famous Davos World Economic Forum, where
people like Bill Clinton speak–I’m extremely excited).
* Wednesday, February 24, 5 pm, I’ll be exhibiting my new book
and other goodies at the Amherst-Area Chamber’s Buy Local
Expo. Somewhere within ten miles of Amherst, MA.
* I’m attending Ryan Lee’s Continuity Summit, March 4-6 in
Stamford, CT, http://www.ryanlee.com/rsvp/. He’s not even
charging for the seminar, though of course, you’re on your own
with lodging. Last year’s conference was excellent, although a
bit high-pressure for my taste.
* March 24, I’m doing a teleseminar for Stacy Karacostas on
Green and ethical business success: stacy (at)
success-stream.com
* April 25, I’ll be speaking on collaborating with a co-author
at the American Society of Journalists and Authors conference in
New York. http://asja.org/wc/2010/
* May 8, I’ll be speaking once again on book marketing at CAPA
University in Hartford, CT (also in negotiation to speak at both
IBPA-U and Book Expo America later that month)
* Monday, February 22nd at 9:00 pm ET, 6 pm PT, I’ll be leading
another teleclass for Hilton Johnson’s organization (which means,
once again, you’ll be getting notices about his health coaching and
about the other speakers booked that month, which include T. Harv
Ecker). This time, my topic is “Create Value from Your Values.”

-> Friends Who Want to Help
* Eric Gruber is a true article marketing expert. He and his
clients get published regularly on my websites as well as on top
websites like About.com. He’s offering a very low price for his
Complete A to Z Article Marketing System: 7 different ebooks and
special reports that will take you by the hand and teach you
step-by-step how to write your way to  profits. Check out his
article system now at: http://www.broadcastyourarticles.com/shel
– and the free ebook waiting for you: “How to Build Your
Business with Articles in 6 Steps” – no purchase necessary!
* So you probably know that I make a good chunk of my living
writing press releases and other marketing materials. But even
though you’re much more likely to get press coverage with a
professionally written release, not everybody can afford that (or
sometimes, the deadline is too short). In those situations,
it’s good to have a swipe file.  For that purpose, I’ve long
been a fan of Paul Krupin’s *Trash Proof News Releases*: a
tool designed with one specific goal – to get you high-ROI
publicity in your target media. Use it as a model to provide the media
everything they need to run with the story using you and the
resources you’ve arrayed and meet their needs in today’s
fast paced environment and ever changing technologies. Last time I
checked, I still had a press release or two included.  Book page
to download Trash Proof News Releases Smashwords edition (no
cost, if I’m not mistaken):  http://www.smashwords.com/books/view/5921
* Liz Lynch has an EASY, fast and effective way to build your
network–online and offline: http://SmartNetworkingNow.com For
starters, she has 74  networking gifts for you in a special
limited time gift basket, no purchase necessary. I’ve looked
at her book and it’s solid, practical advice. Yes, you can find
similar wisdom scattered around the Net, but it’s nice to get
it all in one place.

Some of the opportunities mentioned pay a commission to Shel.
Shel maintains high quality standards for mention in this column,
and has either personally vetted the product, experienced
previous products of top quality from the provider, or mentions
in the write-up that he hasn’t seen it. Many products get
turned down if they don’t meet these criteria. If you’d like
to know if a particular program is commissionable, you’re
welcome to ask us.

–> Media Coverage of Shel

–> Which of Shel’s Books is Right for You?

–> New on the Sites, December 2009

–> Administrative Information
Subscribe, unsubscribe, back issues, etc.

Published monthly since September, 2003 by Shel Horowitz
16 Barstow Lane, Hadley, MA 01035 USA
413/586-2388

Shel Horowitz, 16 Barstow Lane, Hadley, MA 01035, United States

Click here to read online and access all the links:
http://frugalmarketing.com/newsletters/

-> A Life-Changing $11.95 Gift for the Entrepreneurs in Your Life
A one-time deep-discount (minimum 32 percent) offer from now
through December 31 that WILL NOT be repeated, ever. And the
more you buy, the bigger the discount, all the way down to 77
percent, in case quantities. Your perfect chance to snap up inexpensive
but extremely valuable gifts for business owners, key staff,
colleagues, and customers. This may be the perfect gift for the
entrepreneurs and marketers in your life, especially those
who’ve been hit hard by the recession. Imagine a roadmap to business
success that shows how to…
Click here to continue reading: http://snipurl.com/ppgift

-> Very Important: The Sustainability of My Newsletters-Please Read
Don’t panic-I’m not getting rid of the newsletters. But I
*am* changing the business model. Please read on for the
reasons why, the important details of what happens next, and how you
can participate most effectively for your own needs.
Click here to continue reading:
http://snipurl.com/shelsnewsletters

–> Positive Power Spotlight: Neighborhood Fruit/RideBuzz
As a long time “Green evangelist,” I’ve always been a big
fan of clearinghouses that reduce waste and let people share
resources. It’s better for the planet, better for the
pocketbook, and better for building community. This month, I’m
going to share two such initiatives from opposite ends of the
country.
Click here to continue reading: http://tinyurl.com/PP1109sl

–> Another Recommended Book: Trust Agents: Using the Web to
Build Influence, Improve Reputation, and Earn Trust
Of the dozen or so books I’ve read on Internet-based
communities (and their application for marketing), Trust Agents
stands head-and-shoulders above the rest. Normally when I review
a book, I take a page of notes, maybe two. In the smallest
handwriting I can still read, I had more than half a page by the
time I got to the end of Chapter 1! By the time I was done, I had
four full pages.
Click here to continue reading: http://snipurl.com/pp1109book

-> Hear & Meet Shel, November 2009
* If you’re a consultant or business coach or you’ve had
a desire to become one, then you’ll be excited to know that
tomorrow, David Frey and Elsom Eldridge are kicking off the
week-long no-cost Consulting Masters Telesummit. It starts on
Monday, November 16th. The interview that I contributed to this
event describes how to get raving testimonials for your
consulting business even if you’re just starting out.
* Environmental journalist Diane Tegarden interviews me
December 8, 1 pm ET/10 a.m. ET, for her monthly 30-minute
Renewable Energy Radio Show (I imagine we’ll be talking both
about Painless Green on the consumer side and Guerrilla
Marketing Goes Green on the business side). Listen in: 712-338-8710,
PIN number 618#
* March 24, I’m doing a teleseminar for Stacy Karacostas:
stacy (at) success-stream.com
* April 25, I’ll be speaking on collaborating with a
co-author at the American Society of Journalists and Authors
conference in New York. http://asja.org/wc/2010/

-> Friends Who Want to Help, November 2009
* Who would have thunk it? The brilliant and quirky New Zealand
marketer Sean D’Souza of Psychotactics is *giving away* one of
his $2500 courses! I’ve signed up for this one myself, and the
link I’m giving you is not an affiliate link. I’ve learned
considerably more from Sean’s freebie newsletter over the years
than I have from most of the hundreds of marketing books I’ve
read. Go sign up at http://www.psychotactics.com/freezone before
he closes this offer (the opt-in form is waaaay at the bottom).
* In Beyond the Crisis, Futurologist Adjiedj Bakas explains the
natural flow of the economy with ups and downs. Researching
economical, technological, cultural and spiritual trends all over
the world, he envisions a way out of the current economic mess:
“Boom after Doom,” yet a totally different kind of Boom than
we used to know. He’s sold more than 500,000 copies of his
books, in more than 40 countries, in several languages–and he
not only appears frequently in major media, he’s also gotten
endorsements from Stedman Graham, Rev. Jesse Jackson, and a
number of other high-powered people. Lots and lots of bonuses
(over $6000 worth) on this big launch.
* Liz Lynch has an EASY, fast and effective way to build your
network… online and offline: http://SmartNetworkingNow.com For
starters, she has 74 networking gifts for you in a special
limited time gift basket, no purchase necessary. I’ve looked at
her book and it’s solid, practical advice. Yes, you can find
similar wisdom scattered around the Net, but it’s nice to get
it all in one place.
* Kathleen Gage has another no-cost teleseminar for you, on
November 19. Topic: Build A Sustainable Six Figure A Year Online
BusIness http://www.streetsmartsmarketing.com/Free6figure.htm
* Does “selling” feel like an icky, sticky, dirty word, to
you? It does to a lot of people but without sales, your business
will fail-leaving you feeling awful and depriving your prospects
of a needed resource! Don’t let that happen to you! Listen to a
replay call, “Stop Selling and Start Sharing: Learn How Your
Marketing Can Be Authentic, Be Effective and Change the World!”
Suzanne Evans, of Help More People, promises to “de-ick the
sales conversation for you once and for all.” Visit this page
to hear the replay. Since I write about similar ideas in my
award-winning sixth book, Principled Profit: Marketing That Puts
People First, I’ve very much looking forward to seeing what she
has to say.
* One of the books I’ve been reading recently is Overcomers,
Inc: a collection of experiences from *38* different authors on
how they overcame adversity. Some of the stories are openly
religious, others come from a completely different place. The
launch promotion is already under way, and includes a bonus
package from 95 different experts including Dr. Wayne Dyer, Janet
Atwood, and Joe Nunziata. If you need a big dose of inspiration
as the weather turns dreary, maybe this will be your personal
cure for Seasonal Affective Disorder (joke).
http://www.overcomersbook.com/booklaunch
* If you’ve followed me for a long time, you know that
participation in online discussion groups has been the single
best marketing tool for going from a tiny shop with a small local
clientele (branching out from writing resumes to doing press
releases, book covers, web page copy, and the like) to being
internationally known as a copywriter, book shepherd, marketing
and publishing consultant, and speaker. Mohit Kumar has launched
a new no-cost Internet portal, Tweble, that tracks over a million
discussions online form around the world. What a cool concept!
Great for tracking stories and trends you can comment on or need
to know about. Oh yeah, and if you own a forum, there are some
revenue-sharing possibilities in the future. If you get value out
of places like Digg, Delicious and StumbleUpon, check out
http://tweble.com/
* I’ve long been a believer in the incredible positive
benefits of being a “giver”; it’s something I’ve talked
about in Principled Profit and elsewhere. So I was delighted to
discover a book built entirely around this concept. The book, The
Power of Giving: How Giving Back Enriches Us All reveals
strategies and secrets of people who possess true wealth and
happiness: making the world a better place, which has the side
benefit of bringing a great deal back to you-but only if your
giving stems from sincerity rather than selfishness. I was also
quite impressed with the authors’ philosophy – and with their
commitment to give away 100% of the royalties they receive.
I’ve poked into several sections of the book and have found
gems all the way through. http://powerofgiving.org/paperback
* A Search Tool That’s Better than Google? How about one that
delivers your choice of results from Google, Yahoo, MSN, Yelp,
Wikipedia and various other places-and displays results before
you even click? Try it yourself on our search page – click
where it says “Say Hello to Search 2.0?” and start typing
your query.
* Sokule (pronounced so-cool) is a cool new Twitter-like social
network offering some revenue possibilities.
* This is by far the cheapest program on how to become a #1
bestseller that I’ve ever seen. 9 audios, plus support
materials and bonuses. I have not personally reviewed the
material but I did look at the scope of what it covers, seems
like a lot of good info. Again, I haven’t listened-just sharing
the information. http://shelhorowitz.com/go/yourbestseller/
Some of the opportunities mentioned pay a commission to Shel.
Shel maintains high quality standards for mention in this column,
and has either personally vetted the product, experienced
previous products of top quality from the provider, or mentions
in the write-up that he hasn’t seen it. Many products get
turned down if they don’t meet these criteria. If you’d like
to know if a particular program is commissionable, you’re
welcome to ask us.

-> Media Coverage of Shel

-> Which of Shel’s Books is Right for You?

-> New on the Sites, November 2009

-> Administrative Information
Subscribe, unsubscribe, back issues, etc.

Click here to read online and access all the links:
http://frugalmarketing.com/newsletters/

Published monthly since September, 2003 by Shel Horowitz

Shel Horowitz, 16 Barstow Lane, Hadley, MA 01035, United States

Click here to read this issue online and access all the links:
http://tinyurl.com/PPOct09

–> Positive Power Spotlight, October 2009: Starlight Llama B&B
Several months ago, I had Dee Boyle-Clapp, co-owner of Starlight
Llama Bed & Breakfast in Florence, MA, as a guest on my radio
show. Prior to the show, she sent me a marvelous list of the
Green steps she and her husband have taken with the inn, and the
list so inspired me that I put it in my Future Positive Power
Spotlight file.
Click here to continue reading: http://tinyurl.com/PP1009a

–> Another Recommended Book: Integration Marketing by Mark Joyner
In the new approach to marketing that I discuss in my
award-wining sixth book Principled Profit: Marketing That Puts
People First, one of the cornerstones is building partnerships
with others who can market for you. Mark Joyner has taken this
principle and essentially…
Click here to continue reading: http://tinyurl.com/PP1009b

–> My Quandary = Your Opportunity
You might have heard that the rights to my award-winning sixth
book, Principled Profit: Marketing That Puts People First, got
picked up by John Wiley & Sons, and it forms the basis for my
eighth book, Guerrilla Marketing Goes Green (co-authored with Jay
Conrad Levinson). The new book will include all but, I think, two
chapters of Principled Profit, plus some 20-25,000 words of new
material. Wiley will publish it in 2010. I’m especially proud
of this because, following an e-mail introduction by one of
Wiley’s business authors, I landed the deal and negotiated the
contract myself. But my problem is…my contract with Wiley
forces me to stop selling Principled Profit by the end of this
year. And I still have quite a few left. This was a
groundbreaking book when it came out–one of the only voices
showing that ethical business not only made good moral sense, but
good business sense as well. While there are more resources in
this area than there used to be, it’s still really hard to find
this sort of solid, practical advice on both the theory and the
implementation, in a nice, easy-to-read format that anyone can
put into practice. So I’ve got a deal for you! Want a copy for
yourself? Take $5 off the original $17.50 price. Visit
http://snipurl.com/kdq1j to order this remarkable book. Just
visit and enter the right code:
GET5OFF – $5 off one copy
GET10OFF2 – $10 off two copies
GET15OFF3 – $15 off three copies
With any of these three coupon codes, you’ll also receive my
two newest e-books free with your purchase. Get all the details
here.

–> Hear & Meet Shel
* Marc Grant interviews me about business ethics this
Thursday, 11 a.m. ET.
* Guest on Kim Smith’s Blog Talk Radio show,
“Introducing Writers” – listen to the audio at
http://grassrootsmarketingforauthors.com/interview.html
* A book marketing teleseminar aimed especially for
speakers: as part of her monthly membership program, Susan Levin
from SpeakerServices interviews me on “Marketing Your Book
Beyond the [speaking] Platform,” Thursday, October 29, 7 pm
ET/4 p.m. PT. I exhibited at one of Susan’s life events a few
years ago and I thought it was one of the best organized
conferences I’ve ever been at, with top-name faculty and the
most vendor-friendly attitude I’ve ever experienced (we vendors
even got to attend all the sessions as part of our sign-up fee).
* Negotiating with meeting planners in Africa for January,
Switzerland for February. Nothing definite. If you have a lead on
a paying gig in or near Switzerland, I would pay a nice
commission if it materializes.
* March 24, I’m doing a teleseminar for Stacy Karacostas.
* April 25, I’ll be speaking on collaborating with a
co-author at the American Society of Journalists and Authors
conference in New York.
* Click here to access all the links and contact info:
http://frugalmarketing.com/newsletters/2009/10/04/hear-meet-shel-october-2009/

–> Friends Who Want to Help
* I’ve long been a believer in the incredible positive
benefits of being a “giver”; it’s something I’ve talked
about in Principled Profit and elsewhere. So I was delighted to
discover a book built entirely around this concept. The book, The
Power of Giving: How Giving Back Enriches Us All reveals
strategies and secrets of people who possess true wealth and
happiness: making the world a better place, which has the side
benefit of bringing a great deal back to you–but only if your
giving stems from sincerity rather than selfishness. I was also
quite impressed with the authors’ philosophy — and with their
commitment to give away 100% of the royalties they receive.
I’ve poked into several sections of the book and have found
gems all the way through.
* Are you a blogger, marketer, or entrepreneur? You may have
heard that last Monday, the U.S. Federal Trade Commission came
out with a new set of guidelines that require disclosures from
bloggers and affiliates and that appear to change the game when
it comes to using results-based testimonials. Marcia Yudkin, one
of the smartest people I know (I first met her when she was a
professor at Smith College, more than 20 years ago), is
interviewing business attorney and author Jean Sifleet on exactly
what the new FTC regulations mean and do not mean for bloggers,
copywriters, marketers and entrepreneurs. Anyone who registers
ahead of time has the opportunity to submit a question for the
interview. The quality of Marcia’s information tends to be
superb, and I’m sure she’s chosen well to explain this
complex and very important new rule. The call should be available
on or around October 30, and you can register to purchase the
recording in either MP3 or CD (choose at the bottom of her page),
for $39.97–and submit any questions ahead of time, so they
might be chosen for the call.
* Author 101 University Rick Frishman is doing another
Author101 University, Oct 30 & 31 in Las Vegas.
* A Search Tool That’s Better than Google? How about one
that delivers your choice of results from Google, Yahoo, MSN,
Yelp, Wikipedia and various other places-and displays results
before you even click? Try it yourself at on our search page –
click where it says “Say Hello to Search 2.0?” and start
typing your query.
* Sokule (pronounced so-cool) is a cool new Twitter-like
social network offering some revenue possibilities.
* This is by far the cheapest program on how to become a #1
bestseller that I’ve ever seen. 9 audios, plus support
materials and bonuses. I have not personally reviewed the
material but I did look at the scope of what it covers, seems
like a lot of good info. Again, I haven’t listened–just
sharing the information.
* Click here to access all the links:
http://frugalmarketing.com/newsletters/?p=1279

Some of the opportunities mentioned may pay commissions. If
you’d like to know if a particular program is commissionable,
you’re welcome to ask us.

–> Which of Shel’s Books is Right for You?

–> New on the Sites, October, 2009

–> Administrative Information

Published monthly since September, 2003 by Shel Horowitz

Shel Horowitz, 16 Barstow Lane, Hadley, MA 01035, United States

Click here to read online and access all the links:
http://tinyurl.com/PPSept09

–> SendOutCards.com/Michael Stammer: Positive Power Spotlight, September 2009
Looking around for the perfect business to complement this month’s book review on gratitude, I thought of SendOutCards.com, and particularly of one of their top affiliates, Michael Stammer.
Click here to continue reading: http://tinyurl.com/PPSept09s

–> Another Recommended Book: Appreciation Marketing
Another Recommended Book: Appreciation Marketing: How to Achieve Greatness Through Gratitude, By Tommy Wyatt and Curtis Lewsey (BFG Group Publishing, Westport, CT) As Wyatt and Lewsey point out, your customer can leave you for ever in just two clicks: the first to Google or another search tool, and from there to a competitor…
Click here to continue reading: http://tinyurl.com/PPSept09b

–> Travel advisory: Traveling to the American Southwest (or live there?) Be sure to read the article we’ve just posted about Valley Fever. Valley Fever: The Southwest’s Local Secret

–> Saving the World at Work: an exclusive excerpt from Tim Sanders new book. Sanders, a former Yahoo exec, is author of Love Is The Killer App–the very first book I reviewed in this newsletter–as well as The Likeability Factor, which I also reviewed. Good Stuff.

–> My Quandary = Your Opportunity
You might have heard that the rights to my award-winning sixth book, Principled Profit: Marketing That Puts People First, got picked up by John Wiley & Sons, and it forms the basis for my eighth book, Guerrilla Marketing Goes Green (co-authored with Jay Conrad Levinson). The new book will include all but, I think, two chapters of Principled Profit, plus some 20-25,000 words of new material. Wiley will publish it in 2010. I’m especially proud of this because, following an e-mail introduction by one of Wiley’s business authors, I landed the deal and negotiated the contract myself. But my problem is…my contract with Wiley forces me to stop selling Principled Profit by the end of this year. And I still have quite a few left. This was a groundbreaking book when it came out–one of the only voices showing that ethical business not only made good moral sense, but good business sense as well. While there are more resources in this area than there used to be, it’s still really hard to find this sort of solid, practical advice on both the theory and the implementation, in a nice, easy-to-read format that anyone can put into practice. So I’ve got a deal for you! Want a copy for yourself? Take $5 off the original $17.50 price. Visit
http://snipurl.com/kdq1j to order this remarkable book. Just visit and enter the right code:
GET5OFF – $5 off one copy
GET10OFF2 – $10 off two copies
GET15OFF3 – $15 off three copies
With any of these three coupon codes, you’ll also receive my two newest e-books free with your purchase. Get all the details here.

–> Friends Who Want to Help
* Can you profit with social media and still keep it to just 15 minutes a day? Join me as I interview George Kao, the best social media trainer I’ve ever encountered (and I’ve tried quite a few), as he explains how to maximize your benefit and minimize your time on Facebook, LinkedIn, and Twitter. No charge for the live call, but the replay will cost $80. So join us for the live call Tuesday Sept 22, 5 pm ET/2 pm PT and pay nothing.
http://georgekao.com/922s
* Create Your First Info Product with Expert Help From Marcia Yudkin The always-brilliant Marcia Yudkin–I’ve known her for 25 years and can safely say that–doesn’t often let people have access to her brain for free. But she’s doing two no-cost telesminars aimed especially at those who haven’t yet created information products of their own:
Your First PDF Report, Step by Step: Friday, September 18, 4 pm Eastern, 1 pm Pacific.
Your First Audio Product, Step by Step: Thursday, September 24, 7 pm Eastern, 4 pm Pacific
She writes: “These are not promotional or sales calls – there will be no more than a 30-second commercial at the beginning and the end for my course. The rest is pure teaching. So if you have people on your list who want to learn these skills, please let me know!”
* Booklets are Much Easier than Books–Learn the Secrets Paulette Ensign, the Booklet Queen, is running a new teleseminar series: interviewing nine people who’ve been successful as authors of booklets. Booklet Author Success Series Paulette beleives in delivering a lot of value, and her interviews generally go well beyond the basics. This series is no exception. Among the topics: preselling thousands of copies before you write the first word…partnering effectively with charities…using the same content a gazillion different ways. The first of these calls starts today, September 15, 2 pm Eastern–but don’t fret if you missed it. She’s making recordings available.Reminder also that I’ll be speaking for Paulette Thursday evening on creative book marketing and bulk book sales; see the “Hear and Meet Shel” section
* Tipping the Point is a quick-start guide to viral marketing, using integrity and ethics–and incorporating many examples. In fact, there’s so much good stuff that I took the very unusual step of becoming a dealer and putting it up for download on my own cart. And let me tell you, something has to be really good for me to do that. I still can’t believe he only wants $9.95 for this! Please click here to get your own copy, and yes, I do benefit financially (a little, anyhow) from your purchase. http://shelhorowitz.com/go/tippingthepoint
* Author 101 University Rick Frishman is doing another Author101 University, Oct 30 & 31 in Las Vegas.
* Mark Joyner asks, “How can you add some creative juice to get people’s attention and stand out in this over-saturated marketing world we live in?” Maybe this video will give you some ideas? Especially if you’ve ever been interested in exploring affiliate programs.
* Jim Donovan, author of several bestselling books on having a happier life (and a long-time friend and occasional co-panelist), wants you to have a happy middle-aged and elder life. He writes, “If you didn’t know when you were born, how old would you be?” Are you ageless – full of energy and ready to go – no matter what your birth certificate says? Or does the prospect of aging leave you deeply concerned about what lies ahead? The rest of your life can be the best of your life:
* Two new no-cost offerings from The Blog Squad, known for their high-content programs:
Get the Best Out of Your Blog – Free 5-Part Video Course: http://www.kickstartcart.com/app/?Clk=3217930
Quality Blog Traffic – Free Audio Program: http://www.kickstartcart.com/app/?Clk=3217931
* A Search Tool That’s Better than Google? How about one that delivers your choice of results from Google, Yahoo, MSN, Yelp, Wikipedia and various other places–and displays results before you even click? Try it yourself at http://frugalmarketing.com/search.shtml#web — click where it says “Say Hello to Search 2.0? and start typing your query. You might want to bookmark this page, which also allows you to search all of my dozen-plus sites at once and even provides tips to help you find exactly what you want in any search (people have thanked me quite a few times for this little tipsheet).
* Judith and Jim’s “Bridging Heart and Marketing III (BH&M III) – the Soft Sell Virtual Conference,” October 8-18, online from anywhere in the world. The conference motto is “Marketing with Consciousness and Conscience.” Judith and Jim are the authors of The Heart of Marketing: Love Your Customers and They Will Love You Back, which I reviewed a few months ago

Some of the opportunities mentioned may pay commissions. If you’d like to know if a particular program is commissionable, you’re welcome to ask us.

–> Hear & Meet Shel
* Paulette Ensign’s Publishing Prosperity Mastermind is another high-value, low-cost teleseminar series that’s already started, and again, you get all the recordings. I’m speaking on September 17 on “Frugal, Ethical, and Creative Book Marketing-By the Book, Or By the Boxcar” (Sorry that we printed the wrong date late time.)
* Friday, September 18, interviewed on Business Ethics and Marketing by Ike Engelbaum) on his Entrepreneurship American Style radio show
* Wednesday, September 23, I’m doing a class for Hilton Johnson’s Global TeleClass organization, “The Magic Triangle: Turn Ethics Into Powerful Success.”
* Guest on Kim Smith’s Blog Talk Radio show, “Introducing Writers,” Wednesday, October 14, 8:30 pm ET/5:30 PT (book marketing).
* A book marketing teleseminar aimed especially for speakers: as part of her monthly membership program, Susan Levin from SpeakerServices.com interviews me on “Marketing Your Book Beyond the [speaking] Platform,” Thursday, October 29, 7 pm ET/4 p.m. PT. I exhibited at one of Susan’s life events a few years ago and I thought it was one of the best organized conferences I’ve ever been at, with top-name faculty and the most vendor-friendly attitude I’ve ever experienced (we vendors even got to attend all the sessions as part of our sign-up fee).

–> Which of Shel’s Books is Right for You?

–> New on the Sites, September, 2009

–> Administrative Information
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Published monthly since September, 2003 by Shel Horowitz

Shel Horowitz, 16 Barstow Lane, Hadley, MA 01035, United States

Social Media & Webinar Expert George Kao: No-Charge Teleseminar on Success with LinkedIn, Twitter, Facebook in 15 Minutes Per Day — Please Mark Your Calendar for Tuesday, September 22, 5 PM Eastern/2 PM Pacific.

If you do one learning call this year, this might be the one to be on: Hands-on social media strategy call with George Kao, who is 10 times more knowledgeable about social media than I am (and I’ve been writing about social media since 1991 and actively marketing through it since 1995, so I’m not exactly a slouch), Tuesday, Sept. 22, 5 pm ET/ 2 PM PT. Register (no cost): http://georgekao.com/922s

Over the summer, I listened to *three* of his calls and was completely blown away. He has probably forgotten more than I’ve ever learned. Even the notes he provides on the call are actually more in-depth and useful than many entire books on social media; I’ve printed them out and keep in a file for reference, and that’s not something I do for many calls.

George, in addition to being an extremely smart guy, is a very giving person, an instinctive connector of others, and an excellent teacher–as well as an extremely ethical and successful businessman with great personal values and tremendous business value. In fact, he was an administrator for the biggest Sustainability MBA program in the US). If you’re at all curious about Facebook, Twitter, and other social media–or if you’ve been using these tools and not seeing the results you’re looking for– you WANT to be on this call!

He’s also incredibly organized and prepared, and makes everything comprehensible without being overwhelming.

Just to give you an idea: a few months back, he tagged several people in a Facebook post whom he respected in the dog-eat-dog world of marketing (I’m proud that I was one of them)–in such a way that it was only natural for those of us cited to network with each other. I developed a very important connection through that action of his.

Another result of this interaction was that I asked George if he’d do a call for my list, and then I brought in my friend Allison Nazarian to co-host the call because I felt George needed a bigger audience than I alone could bring him. So Allison and I will be co-facilitating, and probably taking lots of notes.

So whether you’ve been wanting to try social media to grow your business but didn’t know where to start, playing around with these networks but felt it was stealing all your time, or just want to communicate more effectively with family members a generation or two after you, this will be an hour very well spent.

I participate in a lot of teleclasses, but this one is special. Again, if you only pick one teleclass to attend in the next few months, make it this one. http://georgekao.com/922s (if it takes you to the middle of the page, just scroll back up).

PS: If you can’t make the call, there *will* be a replay available –but it will cost $80. So if you *can* make it to the live call, that’s your much more affordable option, at zero cost.

Shel Horowitz, 16 Barstow Lane, Hadley, MA 01035, United States