Wider World Business

Selling or surfing in the global wider world business economy means speaking to communities all over the world.  The internet includes the World Wide Web but hitting your targets invariably requires "backyard" knowledge which goes much further than linguistic considerations. It  really is "When in New York, LA, Rome, Paris, Tokyo, Rio,  Casablanca, do as the New Yorkers, Los Angelinos, Romans, Parisians ......

Being able to reach so many communities brings a responsibility to those communities which is the challenge of global business.  In the words of the World Business Council for Sustainable Development (WBCSD), "Business is not divorced from the rest of society. How companies behave affects many people, not just shareholders. A company should be a responsible member of the society in which it operates."

For WiderWorldBusiness, I believe that "companies" should read "companies and individuals" and that "the society in which we operate" is now the world.  The internet brings amazing opportunities to companies and individuals but with those opportunities comes great responsibility.

Shel Horowitz and The Ethical Business Pledge

Coming across Shel Horowitz and his sites about "marketing that puts people first" provided me with a boost to knowing I was doing something along the right track with WiderWorldBusiness.com.  Everything on Shel's sites, in his newsletters and articles applies to what I am trying to achieve with WiderWorldBusiness - earning an honest living off the internet with integrity and respect for other individuals, societies and cultures.  Read more...

Vote for Trade Justice with the Co-operative Bank

The Co-operative Bank is the only main UK bank with a published Ethical Policy and their latest campaign is a call for Trade Justice for some of the world's poorest countries.  Please get involved and join thousands of other in the Vote for Trade Justice and the Global Week of Action, 10-16 April 2005.  Read more...

Trade Justice calls on the UK Government to: Fight for policies that will allow poor countries to choose the best solutions to end poverty. These will not always be free trade policies Stop the flood of cheap, subsidised exports to developing countries Make laws to stop big business profiting at the expense of people and the environment Click here to vote or click the logo to find out more.

Latest Cafe News

Thinking about leaving all that responsibility behind you? One of FranceVoila's recent blog entries talked about "a nightmare expat life of braying, boasting, bonking and barbecues".
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I have been following Cory Rudl's newsletters over the years and due to a recent change in employment (or lack of!), was actually thinking that I should get round to spending some money and time on some of his products. But... then I get the latest Michael Green HowTo... Newsletter and, as they say, if you meet the Buddha on the road, kill him!
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